BRISBANE 2028

OLYMPIC REBRAND

Dusty Red

#DB1818
R219, G24, B24
C8, M100, Y100, K1

PRIMARY & SECONDARY lockups

Trophy Gold

#E19723
R255, G151, B35
C11, M44, Y100, K0

DESERT
ORANGE

#FF6700
R255, G103, B0
C0, M74, Y100, K0

PRIMARY & SECONDARY TYPEFACES

REEF TEAL

#00ABA9
R0, G171, B169
C72, M9, Y38, K0

The Olympic blend

Brisbane 2028

FLUID • ELITE • INSPIRATIONAL

Origin

DELIVERED TO

Rebrand/Branding Package for 2028 Olympics

ROASTer’s credentials

Concept, Designer, Animator

The Public as a personal project

profile

Bold, fruity flavor with notes of a dynamic and colorful landscape, rich heritage, and passion for excellence

Roast

Dark: bold, smooth, rich taste

Where does it get its flavor?

In this project, I created a branding package for the 2028 Olympics set in Brisbane, Australia instead of LA.

The design harkens back to the Australian’s aboriginal heritage, incorporating dot patterns from their well-known paintings. These create fluid movements, inspiring the slogan: harmony in motion. The pictograms are inspired by figures from native paintings. The color palette echos the vivid Australian flora and fauna. Red conveys the excitement of the games while gold shows the prestige of being an olympian.

NUTRITION FACTS

Thumbnail Sketches

Raw Sketch

Many directions: including wordmarks and icons. Icons of torches, sun, architecture, dot patterns, nature, and dynamic movement

Cleaned Sketch

GR Circles Applied to Create Final Icon

Constructing Golden Ratio Measurements

Daily Value

Thorough

RESEARCH AND EXPLORATION

Environment, Cultural Values, Heritage

Variety

SKETCH TO FINAL LOGO ICON

Careful refinement from raw sketch to proportioned, organic shapes

Precision

GR Results