GAMBLING AWARENESS

CAMPAIGN LAUNCH

ECU PURPLE

#592A8A
R88, G42, B137
C82, M100, Y0, K12

ECU Gold

#FEC923
R254, G201, B37
C0, M24, Y94, K0

NEUTRAL BEIGE

#F8ECCE
R248, G236, B206
C2, M6, Y22, K0

DEEP PURPLE

#281443
R40, G20, B67
C90, M100, Y37, K44

The Lucky blend

Gambling Awareness

DYNAMIC • ATHLETIC • INFORMATIVE

Origin

delivered to

Branding Package for ECU year long campaign launch

ROASTer’s credentials

Concept, Designer, Animator

ECU Campus Recreation & Wellness: Well-Being Department

profile

Bold, tangy flavor with notes of athletic speed, top-level performance, and inspiration

Roast

Medium: acidic, rich taste

Where does it get its flavor?

In this campaign, ECU Well-Being desired to educate the student body about the dangers of gambling with a brand that felt similar to sports teams their audience already roots for.

Accomplishing this, I created a logo and co-branded lockup system that encapsulates the essence of the overarching brand: Gambling Awareness, and marketed the individual program offerings.

The Gambling Awareness wordmark has a large x-height and an angular tilt, giving it speed and distinct character. The singular winged serifs on the left side and the angled counterform inside the A enhance the feeling of flight. The underline punctuates this dynamic movement.

The shields’ program titles use the same font that the wordmark originated from. I implemented hierarchy by highlighting the title while the Gambling Awareness campaign logo sits below.

NUTRITION FACTS

Sketches

Exploration of font options for a central wordmark

Daily Value

Thorough

RESEARCH AND EXPLORATION

Current sports league naming conventions, fashion, current branding packages

Variety