Nmom
the national museum of mathematics
The National Museum of Mathematics embodies discovery, play, and wonder. To begin this spec project, I was prompted to create a custom typeface, created from scratch. These letterforms were used in the logo mark and on all branding materials.
Geared toward children, this New York based museum aims to inspire a playful approach to mathematics in the future generation. I accomplished that aspiration through unusually thick alphabetic characters and small counter forms.
Role
Concept
Design
Animation
logo
Thumbnail Sketches
THREE DIFFERENT MUSEUM CONCEPTS
COLOR PALETTE
Custom typeface
HOW DOES SHE DO IT?
DIGITAL SKETCH REFINEMENT
A POP OF PINK
#FF39AB
R255, G57, B171
C0, M87, Y0, K0
ELECTRIC YELLOW
#F7E315
R247, G227, B21
C6, M4, Y98, K0
BOUNCY
ORANGE
#FF722B
R255, G114, B43
C0, M69, Y91, K0
PURPLE ZAP
#7944FF
R121, G68, B255
C69, M73, Y0, K0
SKY BLUE
#00D4FF
R0, G212, B255
C60, M0, Y2, K0