Oink joint

bacon dispensary

Tasked with creating a pop-up shop, designing the branding system, and expanding it across physical & digital products, we exceeded the challenge. With a tight turn-around time, we got right to business brainstorming:

What do people love?
Bacon.
How do we give it a fresh, new twist?
Combine it with a dispensary. Say no to drugs, say yes to bacon. Bacon is our drug of choice.

We hyped up our new creation weeks in advance with stories and posts on our Instagram: @oinkjointdispensary, and posted grand opening advertisements all around campus, generating sizable community engagement.

As the irresistible smell of bacon led droves of customers upstairs, they asked for our samples before the event even opened. We nearly sold out of our hand-crafted products: t-shirts, tote bags, and stickers. One customer was so eager he bought a display jar.

We hope to see you all in hog heaven one day - smoked, fried, dipped – we got the fix!

Role
Brand Design
Poster Design
T-shirt Designs